April 2023
Self Care IP Holdings Pty Ltd & Anor v Allergan Australia Pty Ltd & Anor [2023] HCA 8
In a recent decision of the High Court of Australia, it has been clarified that trade mark infringement is to consider whether a notional buyer of product ‘would entertain reasonable doubt’ when considering if two products with similar branding originated from the same source.¹ More importantly, the decision considered the importance of reputation and concluded that it should not be taken into consideration when assessing deceptive similarly per section 120(1) of the Trade Marks Act 1995 (Cth).²